OpenAI’s Sora 2 AI Video Generator has detonated the tech and entertainment industries since its September 30 launch, with its companion app topping U.S. App Store charts in four days and sparking a high-stakes copyright battle alongside a landmark AMD partnership .
At the core of the frenzy lies Sora 2’s leap to “world simulation” capabilities. Unlike its predecessor, the generator mimics real-world physics with precision—gymnastic flips follow inertia, and water splashes behave naturally—while syncing audio and visuals seamlessly, eliminating post-production needs . Developers now control multi-shot narratives via text prompts, a game-changer for industries from advertising to toy design. Mattel, for instance, uses Sora 2 to turn toy sketches into concept videos, slashing design timelines by weeks .
OpenAI’s ambition extends beyond tools. The Sora 2-powered app creates an AI-native social ecosystem: its “Cameo” feature lets users insert their likeness into any scene, while “Remix” enables collaborative re-creation . Tied to ChatGPT’s shopping tools, users can buy products in videos directly, closing the gap between creation and commerce . To fuel this, OpenAI locked in 6 gigawatts of AMD GPU 算力 —enough for advanced long-video features—via a $1.6 billion equity-linked deal .
Yet backlash has been fierce. Hollywood erupted over Sora 2’s initial “opt-out” copyright policy, with WME, Disney, and SAG-AFTRA accusing it of exploiting actor likenesses . OpenAI swiftly switched to “opt-in” rules and added IP filters, but tensions persist: Robin Williams’ family condemned unauthorized deepfakes, while creators protest overfiltered prompts .
Despite the chaos, Sora 2’s momentum holds—1 million downloads in five days, with APIs now open to developers . “This is the GPT-3.5 moment for video,” said an analyst. As OpenAI balances innovation and regulation, Sora 2 isn’t just a generator—it’s reshaping how content is made, shared, and sold.
